San Diego Tourism Authority Launches $19 Million Campaign

Downtown of San Diego, California.

San Diego is hoping to give travelers something to smile about.

The destination’s tourism authority has just launched a $19 million, multi-platform, international advertising campaign.

Focused on the theme of “Something to Smile About,” the ads will target consumers in Mexico, the United Kingdom, Canada and also the United States and will build on past campaigns such as “Happiness is Calling” and “Summer Feeling.”

The new campaign includes three television commercials, one that highlights San Diego’s overall vibe; a second showcasing San Diego’s family offerings and a third spot dedicated to the Mexico market.

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The campaign also features a variety of activities available in San Diego from surfing to hiking and biking.

“Our new campaign showcases what San Diego does best, putting smiles on the faces of visitors,” said Joe Terzi, president, and CEO of the tourism authority said. “It celebrates San Diego’s distinct sunny outlook, which is universally liked by consumers and most importantly, drives visitors to our city, generating tax revenue and creating jobs for San Diegans.”

The international digital advertising will target Mexico travelers from now through March. The money will be used in the UK to place outdoor billboard, social media and search engine advertisements.

The domestic television spots will focus on such markets as San Francisco, Sacramento, Seattle, Chicago, Dallas, New York, Boston, and Minneapolis.

Tourism is the second largest segment of San Diego’s economy and employs approximately 194,000 people. In 2017, 35 million people visited San Diego. According to preliminary figures just released by the SDTA, in 2018, San Diego attracted 35.8 million visitors who spent $11.3 billion at local attractions, restaurants, and shops, resulting in a total economic impact of $18.6 billion.

Carnival Cruise Line Adding Five San Francisco Sailings to 2020 Schedule

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Carnival Cruise Line recently revealed it is adding five voyages from San Francisco to the Carnival Miracle’s previously announced inaugural schedule in 2020.

With the added journeys, the Carnival Miracle will now offer a total of 27 voyages, including four-day sailings to Ensenada, Mexico; 10-day cruises to Alaska; and 15- and 16-day voyages to Hawaii.

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The itineraries will sail between March and September 2020, and all voyages are now open for reservations.

“After seeing the incredible reaction to Carnival Miracle’s initial San Francisco sailings announcement last month, we knew we had to continue to Choose Fun and bring even more options to the West Coast,” Carnival president Christine Duffy said in a statement. “And what better time to announce this amazing news than while the Carnival AirShip is flying over the city?”

Carnival already carries more passengers from California than any other cruise operator and will expand operations with the debut of the Carnival Panorama from Long Beach in December 2019, new cruise programs from San Diego starting in December 2019 and San Francisco in 2020.

The cruise line made the announcement the same day the Carnival AirShip blimp debuted in San Francisco.

Carnival Miracle’s five new voyages from San Francisco include:

—August 20, 2020, and September 3, 2020: four-day sailing to Ensenada, Mexico.

— August 24, 2020, and September 7, 2020: 10-day sailing to Alaska throughout the Last Frontier calling at Juneau, Skagway and Icy Strait Point.

— September 17, 2020: 16-day Carnival Journeys sailing to Hawaii calling at Maui (Kahului), Honolulu, Hilo, and Kauai.