The small South American nation of Guyana recorded a record number of visitors in 2018, according to recent visitation reports.
Guyana recorded a total number of visitor arrivals of 286,732 passengers; a 15.93 percent increase from the 247,330 visitors Guyana welcomed in 2017.
Guyana’s Tourism Authority has worked hard to raise the country’s profile in the minds of travelers and the efforts are clearly paying off.
The Guyana Tourism Authority has increased product development and awareness, promoting the country at important trade shows such as ITB and World Travel Market and transforming marketing efforts in 2018.
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The country now has a new destination website and social media strategy as well as market representation in core source destinations, including the U.S., the U.K., Germany and Canada. The Guyana Tourism Authority also welcomed trade and media representatives, as well as influencers, on fam trips to increase awareness of the destination, which delivers on trends travelers are currently seeking, including authenticity, nature, adventure and cultural experiences.
The added exposure has increased visitation from core markets. Visitors coming from the U.S. increased by 8.3 percent, European visitation increased by nearly 12 percent and Caribbean visitors increased by 28 percent.
Travelers who visit Guyana will find pristine rainforest, golden savannahs, eco-lodges, nature resorts and more.
Brian T. Mullis, director of the Guyana Tourism Authority noted that “this is a great achievement for Guyana.
“We are beginning to attract an increasing number of travelers seeking our authentic nature, culture and adventure experiences within our core markets,” Mullis added. “Increased visitation means increased income into Guyana that provides benefits across sectors. Tourism is the third largest export market in Guyana. Looking forward, we aim to increase the volume of visitors and the value they each represent to further amplify the positive impacts from tourism.”